Oleg S. Pianykh

2014

Welcome to the image-is-everything era! Smartphones, tablets, 3D glasses, and even wrist monitors – what’s next? Undoubtedly, the list will become obsolete by the time I finish this sentence, but do not blame it on me. Our lives have become image-driven; we are pixel addicts. I had my moment a couple of years ago, aboard a little overcrowded boat that was motoring a bunch of tourists like me to the base of Niagara Falls. As we were approaching this most spectacular point, and as water roared and dense plumes of mist billowed higher and higher, I looked around and saw a quite interesting scene: everyone started reaching for their pockets and bags, pulling out the most diverse arsenal of digital filming technology.