Erik Cambria • Amir Hussain

2012

Techniques, Tools, and Applications

The ways people express their opinions and sentiments have radically changed in the past few years thanks to the advent of social networks, Web communities, blogs, wikis, and other online collaborative media. The distillation of knowledge from this huge amount of unstructured information can be a key factor for marketers who want to create an image or identity in the minds of their customers for their product, brand, or organisation.