James E. Demetriades Robert M. Kolodner
Gary A. Christopherson
Editors

2005

Ideas and trends can be as contagious as viruses. Seemingly unrelated, small events can mount to epidemic proportions, and “the slightest push” in “just the right place” will change everything. This is what Malcolm Gladwell (2000) calls the Tipping Point, a unique moment “when everything can change all at once.